Convergence Culture

Jenkins' understanding of convergence culture is simply an idea of all media coming together to be controlled by one simple "box." He also believes that "convergence is an ongoing process occurring at various intersections of media technologies, industries, content and audiences." It just means when old and new media collide into one, like the title states. All people, as a whole, come together and help technologies circulate. Jenkins also understand convergence culture as the flow of technology between different platforms. Though I wasn't in class for this discussion, I believe that creative engagement is being creative in a useful and productive way. Technology is always changing new things are being developed. It comes down to "participatory culture" which is mentioned in the book. Its all about a greater diversity and various means of interaction. Overall, when it comes to convergence, participation is necessary when trying to understand. Same with creative engagement. When you are engaged and creative, you also get a better understand of everything.

Online Consuming Behavior

Personally, the Long Tail theory was a tad confusing. After doing further research after class, I realized that the theory is simply that if a product is low in demand, it can make up a market share if its being sold in the right stores. Amazon is a perfect example of the Long Tail Theory. Like we discussed in class, Amazon is a universal place where you can buy almost anything, anywhere. If there's an old product, like a movie or CD, you wont be able to find it at Walmart most likely because Walmart keeps up with the newest, high demand products. You can most likely find it on Amazon and have it in your possession in a few short days. That's the beauty of technology these days! I would say my own, personal online consuming behavior is bargainer. I hardly ever online shop but if I do, I always make sure I find the absolute best deal. I am also the kind of person that likes the see things in person before I make a purchase. I take my money very seriously so when I buy things online, its usually just phone accessories or things of that matter that I know I wont be wasting my money on and that I can really use!