Online Consuming Behavior

Personally, the Long Tail theory was a tad confusing. After doing further research after class, I realized that the theory is simply that if a product is low in demand, it can make up a market share if its being sold in the right stores. Amazon is a perfect example of the Long Tail Theory. Like we discussed in class, Amazon is a universal place where you can buy almost anything, anywhere. If there's an old product, like a movie or CD, you wont be able to find it at Walmart most likely because Walmart keeps up with the newest, high demand products. You can most likely find it on Amazon and have it in your possession in a few short days. That's the beauty of technology these days! I would say my own, personal online consuming behavior is bargainer. I hardly ever online shop but if I do, I always make sure I find the absolute best deal. I am also the kind of person that likes the see things in person before I make a purchase. I take my money very seriously so when I buy things online, its usually just phone accessories or things of that matter that I know I wont be wasting my money on and that I can really use!